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NYC’s digital directory for IRL
shopping.

Discover over 13,000 independently owned businesses in all five boroughs.

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Clothing

Streetwear, Vintage & Thrift, Womenswear

Jeans

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Food & Beverage

Produce, Fancy Pantry, NA Beverages

Food & Beverage

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Bookshelf

Used Books, Art Books, General Books

books

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Health & Beauty

Pharmacy, Cosmetics & Skincare, Natural Remedies

Quetips

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Music

General Instruments, Records, Stereo

Trumpet

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Plants & Flowers

Florist, Garden Center, House Plants

Plants & Flowers

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Recreation

General Sports, Bicycles, Water Sports

Recreation

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City guides, shop news and educational articles to help you shop better, locally.

Educational articles are always free to read.

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13 Shops for Witchy Wayfinding

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Caroline's Road Diary #4

Educational articles are always free to read.

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Shopping At: Whitney Chemists

Educational articles are always free to read.

hand holding a yellow tub of cocoa butter cream

hand holding a yellow tub of cocoa butter cream

Caroline Finds It: A Local Body Butter